LANCOME TEINT IDOLE

MAKE-UP IS MY POWER

Is the dream of having a perfect complexion unattainable? Since 1997, Teint Idole Ultra 24h has proven that it is actually within our reach. By raising the stakes over and over, this iconic long-wearing formula was the first to guarantee 14h of hold, then 18h, and finally up to 24h of optimal comfort and an impeccable complexion without any need for touch-ups.

However, these past few years the world of make-up has gone through a major shift. The rules of the new always-selfie-ready generation have deeply transformed makeup routines, especially in regards to foundation. While women opted for a very classic complexion in the past, nowadays, it has become a tool for self-expression and empowerment for those who use an arsenal of foundation products to create audacious and bold looks.

In celebration of its 20 years – an age when anything is possible – Teint Idole Ultra Wear pursues its quest for perfection, reinventing itself once again! In 2017, a new chapter begins: Teint Idole Ultra 24h becomes Teint Idole Ultra Wear. With a new bottle, chicer than ever, its high coverage formula now exists in up to 40 shades, answering every woman’s need and making it simpler for them to replicate the most sophisticated techniques. It is easier than ever to recreate radiant and velvety complexion – without discomfort, streaks or caking – and looks that you can customize for each moment of the day, depending on the occasion, from natural to sophisticated.

More than ever, Teint Idole Ultra Wear is a confidence booster. By being a best friend and ally, it allows all women to express each facette of who they are. Thanks to a formula that will never fail them, it encourages any woman to live her life to the fullest. Long lasting perfection: a secret weapon for women who thrive to enjoy each moment of their lives without compromising.

Teint Idole was launched. For the first time, a fluid foundation succeeded in combining comfort and lasting wear without leaving streaks.
The extraordinary Teint Idole Ultra offered 14 hours of wear without touch-ups and without traces.
Birth of the compact formula and its 18 hours of wear
Teint Idole Ultra surpassed every expectation for perfection with 24 hours of comfortable hold.
For its 20th anniversary, Teint Idole Ultra Wear expands its range of shades (to 40 hues) to meet the needs of every woman

No 1 in sales: the favourite foundation in France in 2015 and among the top three favourites in Europe.

No 2 in the United States in 2015 and among the top four favourites since 2013

AN UNPRECEDENTED PALETTE OF SHADES

Diversity in beauty means diversity of complexions, and complexions vary according to the seasons. Therefore women expect that a foundation range will offer them a large palette of shades where they will find the exact nuance they need, but also the complementary ones which will enable them to achieve the most daring looks. This is why this year Teint Idole Ultra Wear, after 20 years of uninterrupted success, is broadening its range to 40 shades, from lightest to darkest.

As a bonus, this vast colour palette is also the key to putting creativity at your fingertips! With the subtle, elegant finish of its formula and its vast range of shades, Teint Idole Ultra Wear is the best ally of the selfie generation: women seeking not only a velvety, perfect all-day complexion, but also a look that can easily be changed at any time. A face that is radiant in the morning and dramatically contoured in the evening: the transition only takes a few minutes and the result is as impeccable as it is spectacular.

CLEARLY ACCLAIMED

The perfection of the Teint Idole Ultra Wear formula and its colour precision guarantee a perfectly successful look, and women have noticed! The complexion remains velvety and desirable for hours, without ever losing its depth and radiance:

Does not leave a shiny residue: 100%

Evens out the complexion: 100%

Lasts all day long: 89%

Provides a perfect, flawless complexion: 87%

They love the featherweight sensation of Teint Idole

It is light on the skin and imperceptible to wear: 96%

It leaves the skin soft: 96%

Skin is comfortable all day: 92%

Self-evaluation – 55 women